GameReef was founded in 2018 by teen entrepreneur Jordan Zietz. Zietz started his business out of the Young Entrepreneurs Academy (YEA!) chapter sponsored by the Boca Raton Chamber of Commerce, originally as a video game console rental company.
After recognizing a new need in the marketing industry due to the stale and repetitive nature of current promotional material that fails to connect with audiences, he pivoted the company to focus on hooking clients with appealing and engaging material that was a long-time passion of his: virtual reality. Zietz's mission was to help foster innovation in the marketing industry for consumers as well as bridge technology and promotional material together through Virtual Reality options. He led GameReef into growing and expanding to serve the South Florida region and beyond, evolving the company to its current status today.